SHE
MEANS
BUSINESS
Against all odds, Rachel Medina made her debut in the media industry at the age of 19 as a temporary receptionist for KWHY Channel 22 in Los Angeles. At the encouragement of station manager Edwardo (Eddie) Dominguez, Rachel went back to school to study broadcast journalism, at which time she was cast as the anchor of Inland Valley News. Craving the freedom to create thought provoking content, she stepped down to become a field reporter and soon made the decision to exit journalism and explore the the world of Television and Film writing. However, with the birth of her second son, life's demands, mounting expenses and responsibilities, led her to the Magazine industry and the business of advertising at the ambitious age of 23. A mother of two, married 5 years, she was determined to turn a commission only ad sales opportunity at one of the nations largest Automotive Magazines - AutoTrader, into a winning ticket. One year later she hit her goal of making a six figure annual income and she would often say "I can't believe I get paid to make friends and offer them something that will make them successful!"
Soon Rachel Medina would be invited to host the Magazine's inaugural TV show called Autos En Espanol, a half our show airing on KVEA Channel 52 - Los Angeles, where Rachel visited Southern California car dealerships and showcased cars for sale.
That experience opened doors for her at Magazines across the country, including the nation's top Bridal Magazine, Regional Lifestyle Magazines, Home Décor Magazines, and eventually paving the way for her to launch her very own Regional Fashion and Lifestyle Magazine.
By age 34 Rachel was the proud owner and Publisher of a Magazine that drew the attention of brands such as bebe, Guess, and others, while also securing distribution in over 100 high-end boutiques and salons in the area. The pinnacle moment was a full scale fashion show at one of the states largest malls, with 15 models, several brand sponsors, and over 2000 people in attendance. Soon after, Rachel was interviewed by CNN headline news as part of a local segment on back to school fashion trends, and it seemed as though the potential of the brand and publication were limitless. Financially, Rachel felt the economic undertow of the financial crash and her marriage reaching an abrupt and sudden end. Overcome with uncertainty, Rachel closed the business and focused on rebuilding a new normal as a single mother and sole provider.
"I Remember sitting in my car in front of a dealership so afraid to walk in and introduce myself. It was my first day in sales and I almost turned around and went home. But I thought - If I am going to be away from my kids to chase a paycheck, it may as well be the biggest check I can get! So I felt the fear - and did it anyway." - Rachel Medina
Determined to do whatever it takes to keep a roof over her son's heads and food on their table, Rachel took a job as a Publisher at a Magazine that tested her faith every day and on many levels. Rachel found herself stuck between feeling gratitude that she had a job when so many didn't, and running for the hills to escape the culturally toxic environment. When her term as Publisher came to an end, Rachel was faced with starting over once again. But that night she thought long and hard about the times when she set her intentions, created a goal, and pushed until it came to fruition. She came to establish a few things; she refused to work with anyone who didn't share her core values, she no longer wanted to sit in rush hour traffic, and she wanted to spend more time creating memories with her sons. 24 hours later, Rachel had created a sell sheet, a simple website, and called her very first prospect - who bought an ad for a thousand dollars. And just like that, JustHome was born and Rachel was an entrepreneur once more, this time attracting former teammates volunteering to come help her build this new home! One year later, Rachel and her team grew JustHome into a million dollar company - with everyone working from home and having the work-life balance she had always wanted. Then, the tragic loss of her oldest son and a global pandemic brought it all to a screeching halt. JustHome and Rachel would immerge post pandemic differently - barely there, but not quite gone. JustHome was the grassroots competitor to Houzz and Angie's List and the proof that Rachel needed to believe she could create brands and businesses out of thin air and win big - with the right people by her side. This time around, Rachel chose to focus on redefining the meaning of what success means to her and what is truly valuable in this thing called life. This introspection led Rachel to turning her pain into purpose and that purpose into helping others find theirs and profit in ways beyond the old mighty dollar!
"The irony was that as much as I dreaded that job and questioned myself and even questioned God each and every day as to WHY I was stuck there, nearly every single person on my team who helped build Just Home from scratch - were people I met while working there. We still feel the miracle of that till this day. Of knowing that no matter how difficult a situation may be - it's all working for your greater good. It's all part of God's plan." - Rachel Medina
Today, Rachel Medina is most known as the Founder and CEO of SHEEO X a female forward multimedia brand management company dedicated to fostering rich experiences and Xpert led entrepreneurial and educational content for community building brands such as the SHEEO Community (Est. 2022) led by SHEEO X co-founder, Daneen San Pedro and SHEEO Latina led by co-founder and and notable Latin content creator, Jackie Hernandez - in Español (Est. 2023). However, the vision began to come into view early on with a 9 digit logo Rachel turned into an NFT - SHE,E00,000 [pronounced SHE - E - O] The 9 figure slogan is inspired by her vision of creating a digital space where women of all ages, backgrounds, and experience, can learn, share, and be encouraged, while accessing valuable business resources that she wished were available to her when she first become an entrepreneur. Today, each SHEEO community moves members closer to unpacking their inner SHEEO and their first million dollar business - in true SHE,EEO,OOO fashion!
Rachel has been involved in building many businesses and brands for others over the years and it was her victory with JustHome and the support of her work-from-home team, that ignited a deep desire to help single moms and women everywhere realize that they too can go from ordinary to extraordinary with strong coffee, strong WiFi and strong Faith - and the right team! Rachel shares lessons she learned in life and business on a weekly podcast called Rachel Unpacked (Est. 2019) for women focusing on positive mindset, wealth building and life in the Faith lane. Rachel also offers couching sessions for a select few individuals each year, and shares a range of perspectives across her social media channels @RachelMedina101
RACHEL MEDINA AT A GLANCE:
Zones Of Genius:
Strategies that drive revenue, sales and marketing, culture and team building, leadership development, and mindset hacking so that every challenge is seen as an opportunity. Rachel's goal is to help clear your path with digestible systems and processes so that you do more of what you love - and monetize big!
Key Skillsets:
> CEO level organizational culture development that drives retention and revenue
> CMO level marketing strategies utilizing traditional media concepts in a digital world
> COO level operations, systems, and processes embracing artificial intelligence, and Ai automation tools with an adopt, adapt, or get out of the way - approach
> CTO level Ai Agent development as well as (pending) case study subject for Google's AgentSpace
> CCO level optics with top rated podcast used as case study for Wharton School of Business and PR worthy features in earned media
Key Credits:
> Launched and scaled grassroots startup company focused on advertising and marketing solutions for home improvement businesses, to nearly $198k MRR in it's 1st year with a fully remote team in 3 Southern California markets, and less than $500 starting capital
> Leveraged growing podcast audience to create a brand that offers a virtual EdTech community built on a SaaS platform, providing tools, resources, content, and connection for aspiring female entrepreneurs that has scaled to nearly 5000 members, in multiple countries and in two languages in just over 1 year. In addition, SHEEO has grown it's monthly newsletter to over 150,000 readers.
Rachel Medina is the CEO of SHEEO X and has been featured on the TEDx stage, Buzz News Daily TV, Christian Channel Network, McCord List Podcast, Ai Champions TV, LATV, Vision Latina Network, SHOUTOUT LA, Canvas Rebel Magazine, SDvoyager Magazine, and the Rachel Unpacked podcast which was selected as a case study for the Wharton School of Business at Pen State University
Connect...
[Book Rachel Medina as a Keynote Speaker for your next live or virtual event here]
[Check out the Rachel Unpacked podcast here]
[Explore SHEEO X here